The best things to do in New Glarus, WI: America’s Little Switzerland

In my 20s I lived in the mountains of Switzerland for four years. Now that I’m back in the States, I definitely get some major cravings for fondue and good white wine. Fortunately, I have America’s Little Switzerland in my backyard, so whenever I’m feeling nostalgic for Switzerland I head there to satisfy my fondue craving and to enjoy feeling like I’m back in Switzerland again. But it’s not just fondue– there are lots of fun Swiss things to do in New Glarus, WI!

Here are the best things to do in New Glarus, WI, Swiss-themed or otherwise.

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New Glarus History and Location

New Glarus, known as America’s Little Switzerland, is about 30 minutes south of Madison, in South Central Wisconsin. You’ll need a car to get there, unless you are an avid cyclist, in which case it’s a great weekend biking destination from Madison. New Glarus is a small town that is easily walkable with free parking on all main streets.

New Glarus was founded in the 1840s by a group of 100 or so intrepid immigrants who came from the canton of Glarus in Eastern Switzerland. They founded the town of New Glarus, sent for more friends and family back in Switzerland, and the rest is history. While there are no real mountains in Wisconsin, it’s said that the original settlers chose the spot for New Glarus because its hills reminded them of home. Today those Swiss roots are still a very important part of the town.

The New Glarus Hotel Restaurant

As you arrive in New Glarus, turning onto Main Street, you’ll be greeted by a large, wooden building with Swiss flags that makes it look just like you’re in Switzerland! It’s the New Glarus Hotel Restaurant, an icon of the town for many years. Unfortunately, this beautiful building was a casualty of the lack of tourism in 2020 and went out of business. What’s below is what it was like in the past.

The good news is it is now in 2025 it is under new ownership and being remodeled, so I’m hopeful it will still have all it’s original charm! This was the place you’ll want to go for some good fondue, dancing, and live music.

Fondue means “melted” in French and the most common version is melted cheese, typically Emmental and Gruyère. It is eaten with small pieces of bread that are skewered with a fork and dipped into the cheese. It goes best with white wine. There is also fondue with melted chocolate.

I learned a lot about the etiquette for eating fondue when I was in Switzerland. It’s quite serious business. First, I learned that you never want to drink cold drinks with fondue, because it will turn the cheese into a hard ball in your stomach. If your bread falls off the fondue fork while you are dipping it in the cheese, you have to kiss the person next to you. And make sure to stir the cheese every so often–that crusty stuff at the bottom is called the nun’s undies!

Besides fondue, some other specialties to try at the New Glarus Hotel Restaurant include raclette, spätzle and rösti. It seems almost all Swiss dishes contain either cheese or potatoes. Or both! While there are some definite Wisconsin touches here, like a salad bar and French fries, the food is pretty close to what you would be served if you were in Switzerland.

The interior of the restaurant is lovingly decorated with carved wooden tables, and the lights above some of the tables are giant cow bells!

On Friday nights, the hotel hosts a polka band. While it is mostly an older crowd, as you can imagine, it’s still a really fun time to see people come together and do the very Swiss/Wisconsin tradition of dancing Polka. Watching a couple that was in their 80’s dance was very impressive! We were even treated to a yodeling demonstration.

Swiss Historical Village

If you like history, you’ll want to make a stop at the Swiss Historical Village. This open-air museum contains more than a dozen traditional buildings like a one-room schoolhouse, a bee house, a church, and more. My favorite building was the cheese maker’s. Those large copper kettles are exactly like the ones that are still used traditionally in Switzerland!

Walking around the village, you can get a glimpse at what life was like in the late 1800s for early settlers to New Glarus. It also provides an overview of New Glarus’ Swiss roots and where in Switzerland they came from.

The museum is open from May to October and admission for adults is $11. Guided tours are often available and you can do a self-guided tour at any time. The main building also contains a gift shop with Swiss souvenirs.

Chalet of the Golden Fleece Museum

The Chalet of the Golden Fleece Museum is one of those museums that is hard to describe. Housed in a beautiful Swiss-designed chalet built in 1937 that is on the National Register of Historic Places, it was the home of the wealthy New Glarus resident Edwin Barlow. Barlow was a world traveler and crossed the ocean by ship more than 60 times on his trips to Switzerland and elsewhere. The museum is a collection of his childhood things, family heirlooms, and souvenirs from his world travels. Traditional dishes and dolls are juxtaposed with exotic jewelry and even a secret spy ring.

The chalet is open for drop-in tours on select days in the summer, but you can also book a private tour online. A $15 joint ticket with get you in to the Chalet and the Swiss Historical Village.

The Swiss Center of North America

The Swiss Center is not a normal stop for tourists, but if you are interested in genealogy or really diving deeper into Swiss-American heritage, it is a must. The building has a beautiful display of Swiss clothing and crafts like this Scherenschnitte paper cutting. The Donald G. Tritt Archives and Library contain over 10,000 books and documents, including genealogy records. It is free to visit and if you call ahead someone will be there to show you around.

New Glarus Brewing Company

Although not specifically Swiss, one of the major draws of New Glarus is the New Glarus Brewing Company. The New Glarus Brewing Company makes one of the most famous, if not THE most famous, craft beers in Wisconsin: Spotted Cow. This is the beer that everyone brings to their Wisconsin friends who live out of state when they go and visit them because it’s only sold in Wisconsin.

New Glarus Brewing recently built a new brewery on a hill just under two miles out of town. They give tours, conduct tastings and have a beer garden in their Harry-Potter-meets-medieval-Europe themed brewery. The beer garden is a great place to enjoy a cold one and to take in the beautiful view of the surrounding hills.

In 2025 the Hilltop Brewery is undergoing a major $55 million expansion, so it is closed to the public. However, the smaller, original Riverside Brewery has been refurbished and has a nice retail store, rock garden, and drinks for sale.

Bailey’s Run Winery

Bailey’s Run Winery, named after the family’s dog, is a small winery with an ideal location on a hilltop. Wisconsin isn’t exactly famous for it’s wine, but Bailey’s Run’s white and fruit wines are nice. They have brick oven pizza for sale and live music in the summer. It’s a great place to relax with friends while enjoying the vineyard view. Are those snow-capped mountains I see?

New Glarus Mural

For a fun photo-op, pose in front of the mural on 2nd Street by the Village Park.

In-Town Eats in New Glarus

If you don’t want to drive out of town to enjoy your drinks, there’s a wine bar downtown, where you can do a tasting of some traditional Swiss wines. Grab a bottle to go and have a picnic in the park. But of course you need cheese, so the other place you must stop is the Chalet Cheese Haus. Grab your traditional Gruyère or Emmentaler (those are the original “Swiss” cheeses) or take home some other types of Wisconsin cheese for fondue. You can also stock up on chocolate, fudge and ice cream here.

There are two other Swiss-themed places for food. Carnivores will love the Glarner Stube’s meaty traditional Swiss dishes.

Puemple’s Old Tavern is one of the oldest buildings in New Glarus, dating back to 1893. It has beautiful, hand-painted murals that are over 100 years old. Their food menu is a bit limited, but it’s a great place for a beer and a friendly chat with locals.

If you’re somehow still hungry after all this food, walk by the New Glarus Bakery for a snack or breakfast tomorrow. The have been creating Swiss and American treats for over 100 years! Die Bäckerei has traditional favorites like morning buns, but also a number of Swiss specialties like anise cookies, almond horns, and other things you’ll normally find only in Switzerland.

You can also find traditional Swiss bread here. And if you’re going to make fondue at home, I’d suggest buying two loaves!

If you come to New Glarus at Christmas time you’re in for some special treats: Christmas stollen bread with rum, marzipan and candied fruit, fresh-baked Pfeffernusse, lebkuchen (similar to gingerbread) with St. Nicholas and more!

Outdoor activities in New Glarus

Doing an afternoon bike ride is a great way for all ages to appreciate the town and the surrounding area. The Sugar River bike trail starts right in New Glarus, and the nearby Badger State Trail connects New Glarus to north to Madison and south all the way down to Illinois. Bikes are available to rent at the historic train depot, but must be reserved in advance.

If you like miniature golf, Swissland Mini Golf has mini golf with a twist–real goats grace the course! They may not improve your score, but they will definitely add to the fun.

As you walk around, see if you can spot all 16 of the cow statues that are part of the New Glarus Cow Parade. The cows were made in Zurich, Switzerland and painted according to their local sponsors. You can download a map and read about them ahead of time. Here’s a hint for your first one: You’ll have to look up high!

Shopping in New Glarus

There are lots of unique, local stores in New Glarus that sell home decor, clothes or pottery, and in the last few years a number of new stores have opened, making the town a growing shopping destination.

Jackie’s European Imports is owned by a Swiss woman and has all of the fun Swiss products from her homeland. Note that the store is inside of another store building, next to the bakery.

Swiss cowbells always make good souvenirs. If you are now inspired to make fondue at home you can get a fondue pot. Or look at some of the cookie cutters and grab some books about Switzerland.

Another cute place is the Blumenladen. This flower store has lots of gift ideas for home and garden, plus beautiful fountains and seasonal flower displays.

And The Bramble Patch has beautiful pottery (not Swiss though, it’s Polish) and household goods.

Summer Festivals

The best time to come to New Glarus is in the summer, and especially on a festival weekend. There seems to always be a festival happening during the summer in New Glarus, and they tend to include Swiss traditions, beer or both!

For example, the Heidi Festival in the spring includes members of the town acting out the Heidi play based on the beloved story of the little Swiss girl by Johanna Spyri.

The most popular festival though is the Wilhelm Tell Festival. If you know anything about Swiss history, you’ll know that Wilhelm Tell became a legendary hero for shooting an arrow off the top of his son’s head, but the real story is much more complicated. The festival centers around a large-scale outdoor production of this story and involves live animals.

Ticket holders will want to make sure to get a spot in the shade because it’s a long play and in the hot sun can be very tough. You’ll definitely come away with a greater appreciation for all things Swiss. After the play, there are festivities in town with deals on shopping, drinks in the park, and other activities for families.

There are also Octoberfest celebrations, Swiss National Day festivities, and a Blues, Brews and Food Truck Festival. The full events calendar is available here.

Where to stay in New Glarus

Honestly, if you come to New Glarus you don’t need to stay for more than a day, but if want to extend your stay, the Chalet Landhaus hotel provides Swiss-inspired hospitality: A beautiful Swiss-style chalet, complete with flower boxes, and a cozy place to hang your hat.

There are many more hotel choices just a short drive away in Verona or Madison, but of course they aren’t Swiss-themed.

Whether you’re all about the “Swissness” or not, no matter what you end up doing, you are bound to have a fun time in New Glarus!

If you enjoy cultural travel in the Midwest, you may want to check out Pilsen, Chicago’s Latino neighborhood.